Sample Essay on:
Media Ethics: Enron

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Essay / Research Paper Abstract

7 pages in length. The Enron debacle clearly illustrates how establishing and maintaining corporate ethics is the cornerstone to continued success, both on a personal and professional level. Constant nurturing of moral judgment and a specific code of ethics are necessary in order to perpetuate the positive image required to uphold such policy. The five primary elements of such nurturing include having a clear and concise forthrightness, which is substantiated by culture; appropriate and applicable conformity with regard to difficult situations; managerial involvement and awareness on ethics issues; a nurturing program that is wholeheartedly supported by top management; and staff involvement. These concepts, which are both interrelated and individual at the same time, represent a complete quest toward ethical decision-making. Bibliography lists 6 sources.

Page Count:

7 pages (~225 words per page)

File: LM1_TLCMedEthEnr.rtf

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Unformatted sample text from the term paper:

of moral judgment and a specific code of ethics are necessary in order to perpetuate the positive image required to uphold such policy. The five primary elements of such nurturing include having a clear and concise forthrightness, which is substantiated by culture; appropriate and applicable conformity with regard to difficult situations; managerial involvement and awareness on ethics issues; a nurturing program that is wholeheartedly supported by top management; and staff involvement. These concepts, which are both interrelated and individual at the same time, represent a complete quest toward ethical decision-making. II. ENRONS ETHICAL DOWNFALL Enron executives clearly harbored their own personal agendas when it was finally discovered how their unethical behavior was responsible for the companys downfall, which only served to ultimately and completely compromise whatever integrity it may have established over the years. Thomas (2002) implies that one of the primary indications of this unethical nature is found in the blatant disregard for social responsibility Enron displayed, defined as being aware of the impact ones actions have upon the rest of society. Far too many people believe it is their inherent right as human beings to exercise whatever choices they see fit, in spite of how their selfish actions may cause harm or damage to others. Indeed, this is precisely the essence of social responsibility: to make a conscious effort to incorporate societys feelings as a whole, rather than merely focusing upon the singular desires of oneself, which clearly reflects the individualistic point of view of Enrons top management. After its 1985 debut as the outcome of the merger between Houston Natural Gas - where Kenneth Lay was CEO - and Omaha, Nebraska-based InterNorth, Enron entered into the electricity ...

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