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Essay / Research Paper Abstract
An 8 page (6 pp. + 2 pp. annotated bibliography) paper which examines how so-called neutral media organizations, particularly the mass media, play a significant role in influencing public opinion. Bibliography lists 5 sources.
Page Count:
8 pages (~225 words per page)
File: TG15_TGmedbias.rtf
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Unformatted sample text from the term paper:
2004 after defeating liberal Democrat John Kerry in a heated contest that saw both candidates receive half of the votes cast - have sparked debate on the neutrality of the
media organizations that cover politicians and issues in the United States. Critics in ever-growing numbers have charged that the mass media (television, newspapers, radio) at the national, state, and
local levels have played a significant role in influencing perceptions and outcomes. The media is supposed to remain unbiased and adhere to the journalistic ethics of simply reporting the
news and nothing more. However, evidence indicates that the media (both liberal and conservative) does, in fact try to influence public opinion. In 1998, when the national media was
having a field day with the Monica Lewinsky sex scandal that was threatening to topple the presidency of Bill Clinton, National Election Studies (NES) and Pew Center released their findings
regarding public opinion and the media covering the period from 1996 to 1998. The revealed that 67 percent of the American public "believed that in presenting the news dealing
with political and social issues, news organizations tend to favor one side rather than deal fairly with all sides" (Bennett et al, 2001, p. 163). A Pew Center report
published two years later revealed that number had increased to 69 percent of Americans who believed that "media coverage contained at least a fair amount of political bias" (Bennett et
al, 2001, p. 163). The reason could have something to do with the lines between news and entertainment becoming obscured in television coverage of sensational stories (Bennett et al,
2001). People are being influenced by what they see, despite the fact that such stories may represent more fiction than fact. In terms of political coverage, media criticism
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