Sample Essay on:
Measuring Company Performance

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Essay / Research Paper Abstract

This 5 page paper considers how managerial and organizational performance assessment and evaluation is carried out in today’s competitive environment, looking at both financial and non financial measures. The bibliography cites 10 sources.

Page Count:

5 pages (~225 words per page)

File: TS14_TEmeasum.rtf

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Unformatted sample text from the term paper:

may be assessed separately. The measurements undertaken may reflect the stakeholder undertaking the assessment and the reasons for that assessment, for example, shareholders are likely to use financial ratios., environmentalists may use waste figures or in a negative manner, the number of fines or indictments for breaching regulations. Board members may assess the performance in terms of predetermined measures, such as staff turnovers costs and also against internal or industry bench marking. Overall, the data may be divided into two types, financial and non financial. Good management performance, it may be argued will result in good underlying financial results. In todays market it can be argued that anything other than a firms survival can be manipulated and be made to seem more or less than it actually is. It can be argued that many of the stated advantages of all the measures that the analysts use, especially the financial ones are only measure at one particular point in time, and that this measurement can change in a matter of days. This can render much analysis completely invalid. This argument may seem extreme, but when considered in the light of such scandals as Enron (Clark and Demirag, 2002), and WorldCom (Stern, 2002) it becomes apparent that in many ways it does have certain merits. It can also be seen as a timely reminder for anyone considering investing on the stock market, and that is do not invest it if you cannot afford to loose it. Accounting or financial measures are by far the most popular way of measuring a firms performance. These are mostly the use of ratios to compare how a firm or organisation is doing compared to other similar organisations. Some ratios ...

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