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Essay / Research Paper Abstract
This 4 page paper examines an article that looks at a report on JD Power and Associates. Consumer Reports is noted as a source. What is quality? The concept is explored. Bibliography lists 6 sources.
Page Count:
4 pages (~225 words per page)
File: RT13_SA635Car.rtf
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Unformatted sample text from the term paper:
& Shirouzu (2002) claim that results from the JD Power report "may not be as clear as the rankings suggest" (p. D6). Methodology employed by JD Power and Associates is
aligned with only 65,000 responses at random where the company pays each consumer one dollar to participate (White & Shirouzu, 2002). JD Power then summarizes results and does not
provide specific information to the public (White & Shirouzu, 2002). In fact, it does appear that the industry is quite interested in the results. But critics do not think
that the Power report is all that extraordinary. White & Shirouzu (2002) write: "But even if you can figure out how a car did in the study, theres still
the question of just what the initial-quality results tell you about how the car will hold up over the long haul, which in many cases is of more concern to
consumers" (p.D6). Authors go on to explain that most new cars do not show their problems within the first ninety days of ownership when the questionnaires go out (White
& Shirouzu, 2002). That is a good point. With the JD Power report, quality is measured by conducting surveys at random, which can provide good results, but of course there
are many limitations. One is that the individual completing the survey may not be the person who purchased the vehicle, and again, because the vehicle is still relatively new, there
may be positive and negative comments made that do not take longevity into account. Someone may for example not like the way the car is laid out initially, but in
time, find that they prefer it to their old car. Dimensions of quality vary. For JD Power and Associates, it seems to be aligned with problems experienced by its
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