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Essay / Research Paper Abstract
This 7 page paper looks at the research methods that different researchers, writers and reporters have used when examining theories and models that can be used when examining strategies and researching low cost airlines. This paper accompanies file TEanbibryan.rtf. The bibliography cites 6 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEryanmeas.rtf
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Unformatted sample text from the term paper:
been little if any, direct academic research undertaken in relation to the company Ryan Air. The approach taken has been to collect the generic strategic data and models as well
as other industry examples that can be applied and background information on Ryan Air in order to gain the input data and analysis needed to develop a future strategy.
The research that has been used in the annotated bibliography can be divided into XX categories. There is a great deal of academic
research conducted into the ways that companies compete and can or should formulate strategy. The research in the literature review and the annotated bibliography also looks at airline industry and
the patterns seen in this industry as well as some more specific information on low cost airlines and case studies of other low cost companies and their strategies. Looking at
this the main method of analysis is that of exploration without the use of an hypothesis to prove, however this does not mean it is not used. The main method
has been the asking of a question an the use of observation and analysis to reach a conclusion or develop a model that defines which are the important independent variables
in any scenario. The measurable appear to be a range of factors, but are mostly the financial performance in terms of increasing or retaining profit margins as a benchmark against
other companies as well as market share and even continuation. 2. Strategy and Generic Theory Sources The majority of the strategy literature
has been undertaken with an academic approach the study of cases and practices for the development of theory in an exploratory manner. There are several seminal works here that are
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