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Essay / Research Paper Abstract
A 3 page paper. As the world's #1 fast-food restaurant, it is not surprising that McDonalds's is associated with American culture. This essay discusses this statement. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGmcdic.rtf
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Unformatted sample text from the term paper:
icon in the world. It is not surprising that McDonalds is one of the companies most associated with American culture. The proof of this lies in the reception of McDonalds
in other countries. For example, it took the McDonalds Corporation 14 years of negotiations to open its first restaurant in Russia in 1990, located in Moscows Pushkin Square (Fishwick, 1994).
The gleaming colorful, bright McDonalds sits in the midst of drab socialist architecture and dingy gray buildings; it is an oasis of light and cleanliness in what otherwise appears to
be a drab and dirty environment (Fishwick, 1994). On its first day of operation, thousands of Muscovites lined the street waiting for the grand opening; they poured into the restaurant
to taste their first Bolshoi Mak [Big Mac] and sip their "milk cocktails" [milkshake] (Fishwick, 1994). These people must have saved their money for weeks or longer for this event
because a burger, fries and cola cost them an average of half a days wages (Fishwick, 1994). McDonalds is such an American symbol that whenever there is an anti-American protest
in any host country, protestors attack the restaurant. For example, when the Iraqi Freedom war began people stormed McDonalds (Walker 2003). In Quito, Ecuador, antiwar protestors burned the statue of
Ronald McDonald; in Paris, protestors smashed in the windows (Walker 2003). This is not a new experience for the company; whenever there is anti-American sentiment in a host nation, McDonalds
experiences demonstrations and protests at some of their locations (Karon 2002). Typically, the company copes with these episodes by introducing a new product or with a marketing campaign. For
instance, in 2002, there was a boycott of McDonalds in Saudi Arabia (Karon 2002). McDonalds immediately announced they were sending 30 cents from every Big Mac purchased in Saudi Arabia
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