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Essay / Research Paper Abstract
This 20 page paper is an examination of the supply chain and logistics management at the fast food chain McDonalds. The paper introduces the firm, considers the concept of the supply chain and how tit may be managed to create value and then looks at the way that McDonalds manages the supply chain, including the general approach to supply chain management and the way supply chains are set up for new operations. The paper then examines the aspects of the supply chain management, including the IT system, transportation, packaging and storage. The bibliography cites 12 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEMcDsupply.doc
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Unformatted sample text from the term paper:
1. Introduction McDonalds is the worlds leading fast food chain, with a turnover of $24, 075 million earned across 118 countries in
which there are operations in excess of 31,000 restaurants (McDonalds, 2011). The firm has a large number of company owned restaurants, but 77% of the restaurants are under a franchise
agreements, many with strategic partners, as seen in India. In order to gain this success the firm has had to undertake a strategy which will provide for a uniform experience
of fast food in each country in each restaurant. Initial expansion saw the chain using a standardized strategy, but as the firm expanded and needed to adapt to local
tastes there has been an increasing level of localization, with the menu adapted for local tasks, including the use of Seafood in Scandinavia, increased garlic in France and the Maharaja
Mac, made from lamb patties rather than beef in India. There are also many uniform items that are found throughout the globe, where they are the same or very similar.
Furthermore, the dependable experience which is part of the reason behind the success of this firm relies on not only service, but the consistency and qualities of the inputs are
also key to the delivery of this experience. The sale of food and beverage items requires a large amount of inputs, with the inputs, including many perishable items, which
needs to take place across the globe there is a great deal of potential for variance. However, McDonalds appear to have been able to managing their supply chain in an
effective manner to ensure that they have been able to achieve both consistency and quality to support the informality of the McDonalds experience which is key to the way in
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