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Essay / Research Paper Abstract
This 13 page paper looks at four components of logistics management; transportation, unitisation and packaging, storage and communications. The fast food chain McDonalds is examined by looking at way each of these logistical functions are undertaken within the firm. The bibliography cites 8 sources.
Page Count:
13 pages (~225 words per page)
File: TS14_TEMcDlog.rtf
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Unformatted sample text from the term paper:
both practical and theoretical terms. These are transportation of goods, the unitisation and packaging, the storage facilities and communications. For a fast
food firm such as McDonalds these are critical factors, where there is a failure the entire supply chain may break down and the firm, or rather the restaurants impacted, would
not have suitable inputs for the operations of the restaurant As the firm relies on regular deliveries of goods with a fast turnover of stock. In order to consider how
these different aspects of logistics are seen within McDonalds they can each be considered individually. 2. Transportation The majority of goods that McDonalds sources and inputs into its foods,
either directly to the restaurants, or indirectly with the suppliers that manufacture and package the food for delivery to the McDonalds restaurants, are sought from local suppliers. This facilitates easier
transportation. The supply chain is an area where McDonalds focus on gaining cost savings. With the recent attention paid to social and sustainable issue, for example, in the UK there
is only the use of Rainforest Alliance sourced coffee and the firm has come to an agreement with the decision to pay the British beef and port farmers 5% above
the market price means that there have to be savings elsewhere in the supply chain (Barkham, 2008). The firm, as with many other large firms, seeks to manage costs by
developing a very efficient transportation system (Mintzberg et al, 2008), the majority of goods are transported by trucks, many of which are owned by McDonalds or by the suppliers
who McDonalds not only have a trading relationship, but also a financial interest in, some of which are wholly owned by the parent company, such as Golden West foods.
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