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Essay / Research Paper Abstract
A 3 page paper that begins with a brief introduction to McDonald's. The writer discusses how the company changes and adapts their operations in other countries. Bibliography lists 4 sources. PGglb09.rtf
Page Count:
3 pages (~225 words per page)
File: ME12_PGglb09.rtf
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Unformatted sample text from the term paper:
outlets that are located in malls, airports, in gas stations, and in other retail locations (Hoovers, 2009). An overwhelming majority, 80 percent, are franchised (Hoovers, 2009). McDonalds participates in the
very competitive fast-food market (Hoovers, 2009). There are hundreds of fast-food type restaurants, including many with inside sitting, such as McDonalds. Just a few of McDonalds competitors are Burger King,
Wendys, in-and-out burger, Arbys, Taco Bell, and many, many others. McDonalds has always followed a strategy for growth. There have been many years that growth included opening many different
locations every day. As they expanded internationally, though, the company followed some different strategies. In 2006, McDonalds found itself in a dead heat with KFC in Shanghai (Nations Restaurant News
Daily, 2006). McDonalds is really not accustomed to such a struggle for market share but the drive-thru fast-food market was growing nearly exponentially in Shanghai Nations Restaurant News Daily, 2006).
To break the tie, McDonalds entered into a partnership with WANDA GROUP, which is a real estate company from Texas but which also has operations in China (Nations Restaurant News
Daily, 2006). The deal allowed McDonalds to open restaurants in the shopping malls and other commercial plazas controlled by WANDA (Nations Restaurant News Daily, 2006). Just prior to this
deal, McDonalds has signed a deal with the largest oil company in China, SINOPEC (Nations Restaurant News Daily, 2006). This deal allowed the company to open drive-thru restaurants in gas
stations (Nations Restaurant News Daily, 2006). McDonalds has adjusted and changed their operating procedures in different countries. Many cities overseas are so densely crowded with traffic that customers cannot
even drive through in a decent amount of time. The company purchased a fleet of motor scooters in many of these places to deliver the food to customers instead of
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