Here is the synopsis of our sample research paper on McDonalds International Operations. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper looks at McDonalds and the way that it deals with international markets, including expansion with the use of the franchise model and consideration of why this model is used. The bibliography cites 5 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEintMcD.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
increased attention being paid to healthy eating, with the changes reflected in the way that there is an offering of salad items, and food items has seen reductions in salt.
The brand mission of the form is "be our customers favorite place and way to eat"1 The firm sells a range of burgers. The core burger products are made of
beef and include the Big Mac, made of two beef patties, in a double layer bun with special sauce cheese and lettuce. This core item was introduced un 1968, and
was followed by the introduction of the quarter ponder in 1971. In 1975 the menu expanded again, with the introduction of breakfasts, starting with the egg McMuffin, a muffin
with an egg and cheese inside it, similar to an egg burger2. Most recently a new introduction has been the Angus 1/3rd pounder.
The restaurant chain has more than 31,000 outlets across 118 countries3 serves more than 52 million customers a day with a menu that remains relativity similar, but with
some adjustments with a degree of a localizations strategy adopted. For example, in France the way that the menu has been adapted to meet local tastes, there are the familiar
product ranges that are seen in almost all countries such as the Big Mac and fries, but there is also a more garlic friendly menu, the inclusion of local salads
and local cheeses and the development of the "Royal Deluxe" that is a localized burger with a strong mustard sauce in a large beef patty4. In India there is an
increased level of vegetarian items and the Big Mac is replaced by the Maharaja Mac, made of lamb rather than beef5. The
...