Here is the synopsis of our sample research paper on McDonalds Financial Performance Compared to Burger King and Yum! Brands. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper performance a financial analysis looking at profit, efficiency and liquidity of the fast food Chain McDonalds for the years 2006 – 2008 and compares the appearance to two main competitors; Burger King and Yum! Brands. The bibliography cites 7 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEMcDburger.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
in disposable income there may be a fall in demand (Nellis and Parker, 2006). However, this may be counteracted with the aspect of convenience as well as the relativity low
cost making it less sensitive as well as its ability to act as a substitute for other food types, such as restaurant and its convenience. There have also been
negative influences from the media and the association with unhealthy food offering that the firms have had to adapt to over come. The best known of these is McDonalds, which
has changed and adapted in order to survive, moving towards gourmet coffee and healthier options as well as revitalising its image. The financial performance reflects these changes and can be
compared with two other competitors to give an overview of the industry; Burger King and Yum Brands, owner of a number of fast food chains, including KFC, Pizza Hut, Long
John Silvers. It is interesting to note that in all cases there ahs been an increase in income, but when measuring permanence ratio analysis can be useful. The first measure
is the gross profit, the gross margin is expressed as a percentage. This is the level of revenue that remains when all of the direct costs for producing the goods
or services are deducted form the revenue. This indicates the level at which direct costs account take up revenue. McDonalds shows a slight decline and then a recovery, Burger King
and Yum Brands also show slight changes, but there is a generally stable level. But it is worth noting the decline at Yum Brands. Gross profit margin 2006 2007 2008
McDonalds 32.40% 34.70% 36.70% Burger King 36.70% 36.90% 37.40% Yum Brands 25.80% 25.40% 24.30% However direct costs are not the only costs, the net profit margin is the margin after
...