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Essay / Research Paper Abstract
A 3 page paper. This essay discusses one of the challenges McDonald's faced in Israel. The writer explains the situation, the causes and the outcome. The paper also reports why this company has so few real cultural clashes when it opens a new restaurant. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: ME12_PGmcdis1.rtf
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Unformatted sample text from the term paper:
customs. They offer McLaks in Norway, that is a grilled salmon sandwich, a MacChao in Japan, which is Chinese fried rice, and a Maharaja Mac in India which is made
with lamb (Chidester, 2003). Their practice of modifying their menu in different regions of the world is one of the practices that leads to their success. This does not mean
there is not conflict and controversy regarding McDonalds. There is. Those opposed to fast-food cite McDonalds as a great offender and accuse the company of enticing them to eat more
food (Prince-Gibson, 2002). In other words, the same allegations against McDonalds made in the U.S. are made in other countries. There was a conflict in Jerusalem, though. It had to
do with opening a new McDonalds in the new central bus station in 2002. The company had signed a contract with the real estate company that owns the bus station,
Natzba (Prince-Gibson, 2002). Omri Padan holds McDonalds Israel franchise and brought the restaurant into Israel in 1992 (Prince-Gibson, 2002). By 2020, Padan had 94 restaurants in the country (Prince-Gibson, 2002).
To meet the culture, Padan was going to make this McDonalds kosher (Prince-Gibson, 2002). He has other kosher McDonalds outlets but not all of them are kosher. This led to
another conflict insofar as the people really did not know which were kosher and which were not. It was the local Rabbinate that tried to stop the expansion. It
would not give McDonalds the kashrut certificate it needed to open that branch and further demanded that all McDonalds, present ones as well as future ones become kosher (Prince-Gibson, 2002).
This demand was based on the comment made earlier... people did not know which were kosher and which were not which the rabbinate perceived as misleading the public (Prince-Gibson, 2002).
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