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Essay / Research Paper Abstract
This 15 page paper examines the performance fro the annual accounts and the 10-K of the well known fast food chain McDonalds. The paper answers a serious of questions on the background to the accounts, such as the CEO’s opinion of the performance and recent press articles to the ratio analysis of the 2003 and 2004 performance. The bibliography cites 4 sources.
Page Count:
15 pages (~225 words per page)
File: TS14_TEMcDaccts.rtf
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Unformatted sample text from the term paper:
chain which has an interesting and chequered history. In this paper we will examine the company from a financial perspective. Part 2 In this part of the paper we
are looking at the stock prices of McDonalds, which is traded on the NYSE with the symbol MCD. The stock price has been tracked weekly form the beginning of September
to the end of November. Date Opening Price High Low Closing Price Avg Volume traded 02- 31.82 32.01 31.72 31.9 5,643,600 06- 32.53 34.42 32.39 34.14 9,456,625 12- 33.91
35.03 32.31 34.24 11,084,900 19- 33.77 34.03 31.31 32.64 9,988,680 26- 32.95 33.95 32.95 33.49 7,567,380 03- 33.4 33.99 32.09 32.22 7,252,700 10- 32.47 33.39 31.62 32.32 7,363,340 17- 32.32
34.02 31.82 32.48 8,293,600 24- 32.65 33.41 31.48 32.29 6,089,720 31- 32.29 33.48 31.55 33.43 11,936,440 07- 33.25 34.18 32.71 33.8 8,478,820 14- 33.8 34.25 32.73 33.09 7,072,320 21- 33.02
33.88 32.8 33.46 4,571,700 28- 33.63 35.38 33.52 34.91 8,647,860 It is worth noting that there was a dividend paid on the 10th of November of $0.67 per share.
Part 3 Summarising three articles about McDonalds Gray, Steven; Brat, Ilan, (2005, Oct 26), Read It and Weep? Big Mac Wrapper To Show Fat, Calories, Wall Street Journal,
Vol. 246 Issue 88, pB1-B3, 2p This article looks at the operations of McDonalds and the measures it is taking to win back customers it had been loosing following increased
nutritional awareness. The company is going to start printing nutritional information on the wrappers of the food. The authors claim this is the result of consumer pressure and has the
target of changing the customers perception of the food which is mainly that it is unhealthy food. The information will contain data such as calories and the content
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