Here is the synopsis of our sample research paper on McDonalds; Company Background, Products, Competitors And Positioning. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5 page paper looks at the fast food chain McDonalds. The paper starts with come background on the firm and what the firm does, the products of the company are reviewed, the competitors are identified and briefly outlined and the market passion of the firm is discussed. The bibliography cites 9 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEMcDcomp.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
than 52 million customers a day, 70% of the restaurants are operated under a franchise agreement (McDonalds, 2008). The head office for the United States, which is also the global
head office is in Illinois; located at 2111 McDonalds Drive, Oak Brook, IL 60523. The firm is one of the companies that
can be attributed with creating the fast food industry in its modern day form. The company began with a salesman; Ray Kroc, he had heard of a California hamburger
stand that was using eight of the milkshake machines (Multimixers) that he was selling at the time. Ray Kroc went to see this hamburger stand and was amazed at how
quickly all the customers were being served (Kroc, 1992). This gave him an idea. With this idea he went to the brothers that owned the stores and sold them on
the idea of opening several more restaurants, to each he could sell an additional eight Multimixers. Kroc went on the form McDonalds, with the first restaurant opening in 1955 in
Des Plaines (Kroc, 1992). The basic concept is to serve a range of food that can be prepared before it is ordered so
that customers can come into a restaurant order the food and go within a matter of minutes. The menu focuses of burgers fries and drinks, but has been expanded to
include chicken and breakfasts, and more recently amid claims of an unhealthy menu salads and other healthy options have been included. The restaurant operates with counter service as well as
an extensive network of restaurants with drive thru windows. The firm is now one of the largest restaurant chains in the worlds, with an annual turnover in 2007 of $
...