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Essay / Research Paper Abstract
6 pages in length. When American enterprises like McDonald's and Burger King express a desire to expand beyond their North American continent, there are a number of environmental and distribution issues that must first be addressed; even after business has begun, these same concerns are revisited in an effort to maintain a certain level of commerce throughout Syria. Bibliography lists 5 sources.
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6 pages (~225 words per page)
File: LM1_TLCBkMcD.rtf
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of environmental and distribution issues that must first be addressed; even after business has begun, these same concerns are revisited in an effort to maintain a certain level of commerce
throughout Syria. II. McDONALDS McDonalds has long recognized the economic benefits of expanding beyond American soil. The companys history has been
to scout out prime locations where their product is expected to thrive and then capitalize as a result of accurate forecasting. To be sure, this describes the formula of
any winning organization, but it is particularly pertinent to McDonalds, inasmuch as the hamburger giant virtually established these rules decades ago. Expanding into Middle East territory is not a
new concept for the McDonalds corporation; however, Syria is one of only three countries that does not boast the American hamburger franchise, which indicates that there are a rather different
set of guidelines with regard to establishing a presence there. In order to understand more completely the suitability of a McDonalds franchise in
Syria, the student will want to discuss - among other things - the connection that exists between economic activities and environmental consciousness, paying particular attention to the business of tourism.
There is no denying that McDonalds is directly related to the tourism industry, inasmuch as a substantial percentage of their patronage is from those who are passing through the
area. The locations most destined for environmental destruction are those that maintain the lowest populations yet receive the highest percentage of international tourists. This immediately places a significant
burden upon the community by ultimately creating "severe environmental problems" (Leal Filho et al 5). Because McDonalds represents worldwide recognition, it is likely
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