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Essay / Research Paper Abstract
This 6 page paper looks at McDonalds, the fast food chain, assessing the way it works within global and local environments, operations, management and financial challenges and then considers the way it may approach a project to develop a new product, using a work breakdown schedule, a Gantt chart and a pert CHART. The bibliography cites 4 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEMcDPERT.doc
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Unformatted sample text from the term paper:
2011). The legal environments vary, with operations in numerous jurisdiction the firm has adopted the used of a franchise model, as well as the use of strategic alliances to support
the supply chain utilising local partners were possible (McDonalds, 2011). This gives the firm a less steep learning curve and allows for some local knowledge. In each country the usual
approach is for the setting up of a subsidiary to run local operations. The firm has to deal with the social environment. On a global level there has been
the benefit of the growth of media, allowing the firm to grow with an image that encompasses the same values of a uniform and consistent experience regardless of which restaurant
is entered, from Connecticut to Canberra, and Italy to Israel. The same experience sees a high level of trade from international visitors for many restaurants and creates a positive image.
However, when US policies and politics are unpopular this can also impact on business, McDonalds has been one of the firm that has been targeted by protestors when they have
attended different cities for G8 and G20 meetings. It may also be argued that the global social concerns have seen the increased
use of corporate social responsibility polices, from the use of bio- diesel in transition to the use of bio-degradable food wrapping, additionally there are also increased use of supplier agreements
where suppliers are requires to guarantee a minim set of conditions for their employees (McDonalds, 2011). At a local level there is an increasing policy of customization, menus all have
many of the staples, the fries, the milkshakes and the Big Mac, or a variant, such as the Maharaja Mac in India, made on Lamb instead f beef, there are
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