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Essay / Research Paper Abstract
This 17 page paper examines McDonalds, the well known fast food restaurant. The paper looks at the organizational systems and subsystems, the company's competitive advantage including a value chain analysis, the impact that McDonalds and other fast food companies have had on the beef industry and the manufacturing processes, the impact of globalization, franchising and the developing perception of fast food as unhealthy. The bibliography cites 8 sources.
Page Count:
17 pages (~225 words per page)
File: TS14_TEMcDonald1.rtf
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Unformatted sample text from the term paper:
developed the dinning experience and owe this is reflected in their organisational systems and sub systems. The company began with a salesman; Ray Kroc, he had heard of a California
hamburger stand that was using eight of the milkshake machines (Multimixers) that he was selling at the time. Ray Kroc went to
see this hamburger stand and was amazed at how quickly all the customers were being served. This gave him an idea. With this idea he went to the brothers that
owned the stores and sold them on the idea of opening several more restaurants, to each he could sell an additional eight Multimixers.
The brothers; Dick and Mac McDonald, asked him who would open the restaurants, and Ray Kroc volunteers. To undertake this task he had to raise finance, used his life
savings and also mortgaged the family home. The idea of being able to serve food this quickly was one that he saw as having a great deal of potential. The
first restaurant was opened in 1955 in Des Plaines and growth was rapid aided by the use of franchising. The idea of
serving food very quickly was fairly new at this time. Other burger joints saw food made to order. The ideas of fast food was not totally new, Kentucky Fried Chicken
had already established some ground, but this was a growth area and McDonalds were the first company to develop a system based on scientific management with different with people performing
different tasks. The whole experience was designed to be fast, eve the seating was designed to that it was comfortable to sit on,
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