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This is a 5 page paper that provides an overview of global capitalism. The argument is made that because of the inculcation of class division and consumerist value, capitalism leads to a homogenization of culture. Bibliography lists 7 sources.
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5 pages (~225 words per page)
File: KW60_KFglocul.doc
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listed below. Citation styles constantly change, and these examples may not contain the most recent updates. McCulture and a Diet Coke: The Formation of a Global
Capitalistic Culture , 10/2010 --properly! Social critic Benjamin Barber once wrote that a "McDonalds in Moscow and Coke in China will
do more to create a global culture than military colonization could ever do." Such a quote is very prescient indeed, and reveals quite a bit about the mechanisms by which
culture is spread, maintained, and altered in todays world. While military occupation is still very much a grim reality in various parts of the world, a much more formative aspect
of culture is the rampant spread of capitalism that accompanies increase globalization. Global capitalism, built upon inherent injustices such as the promotion of a divisive class system and the institutionalized
exploitation of workers, represents a direct threat to cultural diversity in that the profit-driven obsession that accompanies the capitalist lifestyle invariable leads to a homogenizing effect, perfectly symbolically represented by
Barbers "McDonalds in Moscow". In this way, contemporary culture is more impacted by the spread of global capitalism than it is by military force. In this paragraph, the student
is helped to provide some contextual information about structural models of culture. To understand the effect global capitalism has upon culture, one must recognize that culture is a term highly
dependent upon context; when we speak a word like "culture", we could as easily be referring to traditional aspects of some national history, as we could be to individual fashion
choices (Kurasawa, 2004). This is why some theorists have attempted to represent culture in a binary model of micro-culture and macro-culture (Erez & Gati, 2004). Macro-culture is defined as the
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