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Essay / Research Paper Abstract
This 20 page paper considers the argument that Marketing's function is to identify the needs of customers, and that it is Operations Management which has the role of providing the required products or services in a way that satisfies the criteria imposed by the market. This paper considers how an electronics company may achieve a good match though the use of TQM. The bibliography cites 14 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEmarmat.rtf
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Unformatted sample text from the term paper:
satisfy the demand, either in quantity, quality or even a mismatch between representation and the characteristics of the product. IN looking at how a company manages to attain a fit
between operations. In this example we will use an electronics company that manufactures distributes and markets electronic goods, such as personal stereo units, televisions, video recorders and DVD players and
other similar goods. In theory the company could be any one of many Japanese manufactures. The company here is part of a
large conglomerate, there are many different manufacturing sites, but all have similar processes in the way operations are managed. In each facility there may be different products produced, but the
process is the same. The student may apply to a relevant company. II. Who are the customers? The goods are made further mass market, therefore the customers are
in the consumer market. This is wide market and therefore need to be further define. Any market is segmented with different individuals wanting different products to suit their needs. In
the electrical markets companies such as Bang and Olsen can be seen as those in the luxury market, where the brand is associated with exclusivity and quality. There are few
sales therefore, production is more limited. At the other end of the scale are companies such as Matsui, a brand that specialises in budget ranges, with few innovations seeking to
compete on price. This company is a mid range company, and can be seen as competing with other mid range suppliers, such as Panasonic, Sony and JVC. Porter
argues that to be successful in any industry there is a need for a competitive advantage. There are two sources of competitive advantage. The first is a price advantage. This
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