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Essay / Research Paper Abstract
This 7 page paper examines how Mass Media has unfolded and its role in society today. Bibliography lists 7 sources.
Page Count:
7 pages (~225 words per page)
File: RG13_SA941mm.rtf
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Unformatted sample text from the term paper:
loss was reported as a win and critics claim that had the win not been announced conceivably more people would have gone to the polls and changed everything. That might
be a leap, but certainly, mass media does have an effect on elections and thus inadvertently on a number of things. It also seems to directly affect the point of
view of individuals and so, one has to wonder what is the purpose of mass media? In a capitalist country, mass media is a business. That is, the government does
not control it, and it should not do so. Some have suggested that there is a great deal of propaganda appearing despite the fact that the media is arguably
not heavily regulated. Why? Mass media, like any other business, runs on profits. Baker remarks: "Private firms will not provide some media content that an audience wants - content whose
value as measured by willingness to pay is greater than its cost. In these cases, no price exists at which the media product can be profitably sold even though its
value to potential consumers is greater than the cost of supplying them" (20). One can see that economics and mass media are inextricable. The media thrives on ratings, which is
why there are so many scandals and issues involving controversial topics. People want to see these things. It is human nature. The media feeds this unhealthy desire that people have
to view negative stories. Different theories may help to explain the relationship between media and society. The media dependency hypothesis for example, as noted by Adoni and Mane, forges a
relationship between media research and the construction of reality (McCombs, Shaw and Weaver 41). When using this approach, it appears that mass media in modern society is related to information
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