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This 4 page paper provides an overview of the issue of the mass media coverage of the problem of immunizations and the contributions of mass media to public perceptions. Bibliography lists 3 sources.
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4 pages (~225 words per page)
File: MH11_MHDrugMe4.rtf
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mass media "hype" around anti-immunization movements. The mass media has also determined a significant shift in views of emergent use of immunizations, including those for the flu vaccinations, based
on the claims of impending flu threats presented in the mass media. As a result, assessments of the benefits of immunizations and perceived threats of public health issues (from
the flu to polio) have been influenced by the mass media. A study conducted by Kempe et al (2005) relates the fact that the mass media can play a significant
roll in how the necessity for immunizations is perceived, especially in health children. These researchers assessed the nature of the threat of influenza in health young children and outlined
the purpose of a policy for universal immunization for children between the ages of 6 and 23 months of age. The belief was that the call for vaccinations against
influenza as a part of public policy and practice for maintaining the health of young children would be well received. The authors found that their efforts to recall
individuals and pursue active widespread immunization were often somewhat successful, but the mass media definitely played a role. When the mass media reported unusually harsh outbreaks of influenza and
the potential for harm, increases in the pursuit of immunizations in young children occurred. In other words, the mass media was one avenue through which the spread of information
about immunizations appeared valuable. Similarly, researchers including Perez-Cuevas et al (1999) have maintained that the mass media is a significant tool in promoting immunization activities for young children.
When the mass media has supported a positive image and impact of immunization on young children, mothers were more likely to seek out immunization for their children. When stories
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