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This 4 page paper discusses the way the media can set the discussion of public issues, and the effect this had on the 2008 election. Bibliography lists 4 sources.
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4 pages (~225 words per page)
File: KV32_HV681034.rtf
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listed below. Citation styles constantly change, and these examples may not contain the most recent updates. Mass Media, Agenda Setting and the 2008 Presidential Election Research
Compiled by K. Von Huben 10/2010 Please Introduction The mass media today, it is often said,
no longer reports public opinion, it drives it. This paper considers the way in which mass media sets the agenda for discussion today, and what impact this had on the
issues that emerged in the 2008 presidential election. Discussion We turn first to the question of the changes in the media, as well as media consolidation. There is legitimate concern
that as the number of newspapers dwindles and radio and TV stations are sold to one or two conglomerates, the news is in effect being censored because it reflect only
the viewpoint of the umbrella organization. If other, conflicting views are never even mentioned, the public is unaware that there is an entirely different side to the issue than the
one being presented. It requires persistence to find out the facts of an issue, and people may not make the effort. Then too, the media itself has changed dramatically,
and fairly quickly, in recent years. Many people now get their news from digital media including the Internet, but the flood of electronic information may not make them more knowledgeable,
simply overwhelmed. Marshall McLuhan once famously argued that the medium is the message; David Considine twists it slightly, to the idea that the "medium is the massage," and that we
are all being worked over by the media, in particular younger people (Considine, 2009, p. 65). Todays technology, which they have embraced with enthusiasm (some would say obsession), often
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