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Essay / Research Paper Abstract
A marketing paper of just under 11 pages, in which the writer compares Mary Kay Cosmetics and Avon, the Number 1 (Avon) and Number 2 (Mary Kay) direct sales cosmetics companies in the world. Included are the target market of each company, their strengths and some of their weaknesses. They both face great opportunity both home and abroad, and both seem to be determined to take advantage of that opportunity. Bibliography lists 11 sources.
Page Count:
11 pages (~225 words per page)
File: D0_Avon.rtf
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Unformatted sample text from the term paper:
returned a page of Mary Kay information, and boasted a banner across its top with the message to click to buy Avons Skin-So-Soft. Direct Sales used to be what people
turned to in order to earn a living when they couldnt do much else, or preferred to not completely yield up their lives to the "career." To anyone who
hasnt looked at it lately, its whole face and entire manner of being have changed. Of the change in the face of the technique and of the people who
practice it, a network marketing lecturer says that network marketing, as it is now called, is truly a professional industry, "because of the emphasis on entrepreneurial development. Its an
attitude toward professionalism and development" (Kirchen 1). In the days before gaining true respectability, jobs were normally secure and well-paid, mid-level managers were not even considering giving up what they
already had. With the advent of downsizing, however, and "the uncertainty facing traditionally attractive occupations like medicine, law, insurance and real estate" (Kirchen 1), network marketing is no longer
just a "way for the struggling middle class to earn a few extra bricks or start a new career" (Kirchen 1). Today, a few of the fastest-growing network marketing
companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of simple direct sales, Mary Kay Cosmetics and Avon distributors ("consultants"
in the case of Mary Kay) were women of lower education than much of the general public, and most were housewives either trying to raise children and help with finances
too, or they were just simply bored and wanted to meet other adults, and a little extra income in the process was nice, too. Trends-Mary Kay "Mary Kay is
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