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Essay / Research Paper Abstract
This 5 page paper begins with a brief outline of Martha Stewart's background and how she came to form her company, Martha Stewart Living Omnimedia Inc. Her entrance to 'gracious living' began in 1972 with a catering business. It was the publication of her first book in 1982 that launched her into the public spotlight and her business kept expanding and escalating from that point. Stewart has now been accused of insider trading with the sale of her ImClone stock. The case is discussed. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGmso2.rtf
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entitled Entertaining (Hoovers, 2002). It was an immediate splash and, in fact, is still in print (Hoovers, 2002). That book brought Stewart to the spotlight and, in 1987, K-Mart appointed
her as their lifestyle consultant (Hoovers, 2002). In 1991, Time Inc. began publishing the Martha Stewart Living magazine (Hoovers, 2002). It was a classy and well-done magazine that did not
become profitable until 1996 (Hoovers, 2002). Stewart used these successes to propel herself into a number of other ventures, such as her partnership with Sherwin Williams in 1992 to create
a line of paints (Hoovers, 2002). Stewarts syndicated television show was first aired in 1993 with her first TV Christmas special, in prime time, broadcast in 1995 (Hoovers, 2002). That
same year, 1995, was the beginning of a weekly syndicated newspaper column (Hoovers, 2002). Stewart wanted to go bigger, however, and was dissatisfied with Times apparent inability to keep up
with the growth of her company, Martha Stewart Enterprises, and was able to take back her company from Time in 1997. Sharon Patrick, a friend, was able to negotiate a
$53 million buyout (Hoovers, 2002). Patrick is presently president and operations officer for Stewarts present company, which she renamed, Martha Stewart Living Omnimedia Inc. (Hoovers, 2002). She subsequently, in that
same year, entered into an alliance with Kmart to stock and market the Everyday line of merchandise (Hoovers, 2002). Stewart then began making appearances on CBS News This Morning and
later that year, launched both her new Web site and a syndicated radio program (Hoovers, 2002). The following year, 1998, saw Stewart making a deal with Zellers to market the
companys products in retail stores in Canada (Hoovers, 2002). Martha Stewart Living Omnimedia Inc. went public in 1999 (Hoovers, 2002). In 2001, the company bought the assets of Wedding List
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