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Marshall McLuhan – Renaissance Man?:This 7-page essay discusses this legendary Canadian dubbed “the Media Prophet.” In addition, his core ideologies relevant to various electronic media and his overall contributions are examined. Misunderstood and disliked in his own time, he now seems idolized for all the wrong reasons. Bibliography lists 4 sources. SNMarshm.doc
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File: D0_SNMarshm.doc
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Man? Written by Susan A. Nelson - July, 2001 For More Information On This Paper Please
Herbert Marshall McLuhan (1911-1980) is known worldwide as "the Media Prophet," as the first man to investigate the way in which the new electric medium reshapes our environment
and, subliminally affects the human psyche. Most of his slogans such as, "the global village" and "the medium is the massage" are by now so commonly used that they
are tantamount to clich?. Ascribed by some as being something of a seer-savant, most likely a genius, or simply as an influential giant on the cultural landscape, Canadas legendary
McLuhan is apparently finally garnering the critical attention he deserves. The brilliant conversationalist, and astonishingly prescient sage of the electronic age is recognized the world over for his axiomatic
pronouncements of stunning originality and clarity. Once dismissed as a charlatan/ snake-oil salesman McLuhan has achieved iconic status as a visionary who is not only capable of imagining the
future, but also uncannily adept at mapping its contours in living color. This essay discusses his core ideologies relevant to various electronic media and his overall contributions.
In the introduction to McLuhans Understanding Media he writes: "Today, after more than a century of electric technology, we have extended our central nervous system
in a global embrace, abolishing both space and time as far as our planet is concerned" (McLuhan, 1964, p.3). Like much of his writing this statement is vast and poetic,
with its strength of conviction making it quite persuasive. However, if we are to be true believers in this rhetoric we must have an understanding of what he means. The
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