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Essay / Research Paper Abstract
The right compensation benefits package can be the difference between success and failure in a company, especially one that deals in customer service. If the right people are not drawn to a company, it can falter and quickly fail. In fact, one of the most successful companies in the world was doing just that in the 1980s. When Marriott Corp decided to change its strategy, it became one of the most successful international corporations. It also became one of the best places to work worldwide. One of the reasons for its outstanding and continuing success is a combination of a new marketing strategy with human resource strategy. 7 references. jvMarcmp.rtf
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drawn to a company, it can falter and quickly fail. In fact, one of the most successful companies in the world was doing just that in the 1980s. When Marriott
Corp decided to change its strategy, it became one of the most successful international corporations. It also became one of the best places to work worldwide.
One of the reasons for its outstanding and continuing success is a combination of a new marketing strategy with employee mix. Marriott considers its employees the greater
portion of its marketing strategy. The two factors are inextricably interwoven in order to court the highest levels of corporate success. In order to succeed to this extent, Marriot has
to draw participatory employees, those that believe in the companys success and work to make it one of the top hotels in the world. The company repays its employees with
a total compensation package and benefits plan to guarantee its objectives are met. Brief Corporate History When Marriott decided to expand in 1982,
it was suffering in a saturated market because of federal funding for housing in the prior years. With so many hotels and few customers, hotels were at risk of going
under. To prevent this, all were developing new strategies for survival. Marriotts strategies proved best, and it is because they took the consumer into account, their own resources, and their
employees. This was a new concept to the hotel industry. The student may want to state that market research simply wasnt used in
the late 1970s. The entire decade epitomized rebellion against anything of structure. Therefore, brand names were not in vogue (Swartz, 1985, 1). However, there were many changes in the 1980s,
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