Here is the synopsis of our sample research paper on Marks and Spencer Research; Will the Introduction of new Clothing Ranges Increase Sales?. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper presents the research results of a pilot study. The paper begins with the terms of reference which outline the purpose of the research. The paper then presents the main findings provided by the student. The bibliography cites 12 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEMSpilot.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
3. Conclusion 7 References 9 Appendix 1; The Questionnaire 11 Appendix 2; Ethical Issues 13 Appendix 3; Data Sets 14 1. Terms of Reference Marks and Spencer was once
the darling of the high street, they did not need to use paid advertising, their reputation and presence was sufficient to sell the goods in the stores. In the late
1990s and early 2000s there were many changes made to the marketing mix, The fashion industry changed and Marks and Spencer failed to notice that their target market had disappeared
(Beattie, 2000, Moin, 1998). In line with the new market the need for marketing and differentiation was discovered, however, this was not before there were large and noticeable decreases in
sales. The turnaround in terms of marketing has taken place, however, Marks and Spencer may still be lacking market share despite the strong marketing campaigns and increased brand awareness
created by massive increased spending on marketing (Bainbridge, 2000). Promotion is only one part of the marketing mix, seen in models such as the 4 Ps (Kotler, 2003). If the
issue is not promotion then the remaining 3 Ps may be issues that the company should address. Before issues such as placement and price are considered, it is the product
itself that should be examined. Marks and Spencer have therefore commission a report to assess the product range and determine if they could increase sales and profits by introducing
new clothing ranges, increasing the level of clothing purchased at marks and Spencer by existing and potentially new customers. There are three
general structures that can be used in research terms; exploratory, descriptive and explanatory (Eriksson and Wiedersheim-Paul, 1997). Where there is a problem and the purpose of the study is to
...