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Essay / Research Paper Abstract
This 10 page paper looks at the performance of Marks and Spencer in 2008, considers the way it competes, including the mistakes of the past and the current competitive strategies and management of the value chain. The bibliography cites 9 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEMSstrat.rtf
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Unformatted sample text from the term paper:
by the name of Michael Marks. The business started off as a stall at Kirkgate Market in Leeds (Marks and Spencer, 2008). The first shop was not open until nine
years later in 1893 when Michael Marks moved to Manchester. It was in 1894 that he met is future partner, Tom Spencer, who was a former cashier with a wholesalers
by the name of I. J Dewhirst (Marks and Spencer, 2008). The business grew modestly with the death of the founders, Tome Spencer in 1905 and Michael Marks in 1907,
the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores located across the UK, these are made up of
large stores with more than 100,00 square feet, the largest flag ship store at Oxford Street is 170.000 square foot selling clothing, home wares and food, to smaller stores, such
as the simply foods stores where only food is sold, including the presence at motorway service stations and in BP petrol stations. In addition the stores in the UK there
is also an international presence, but this has been reduced over the last few years due to the high overheads and the difficulties off international trade. The firm is now
doing relativity well in the current financial condition, the preliminary result for 2007/8, overall 2007/8 saw sales increase a total of 5.1% on 2006/7 taking revenues to ?9,922 million, with
the UK up by 4.2% and international sales up 16.8%, however when measuring like for like sales there was a slight decline, overall, there was a fall of 0.5% with
food showing a 0.4% fall and clothing a 0.5% fall. However, the firm has managed to increase profits, with the net profit
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