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Essay / Research Paper Abstract
This 11 page paper looks at Marks and Spencer's and consider the company in terms if intentional operations. The writer first looks at the history of the company that has led to the current position, why the company choose to develop internationally and then the role that the international retail division plays and the income it produces. The writer then considers international trade in terms of the way the company sources some of its products. The bibliography cites 8 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEmarksi.rtf
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Unformatted sample text from the term paper:
markets where there is an apparent gap, that company feels it can fill may be seen as an attraction, an opportunity to increase profits. This may be seen as a
pull factor. Where a market at home is becoming more competitive, or the goods are in a mature market, with decline profits, there may be a need to find alternate
markets, this is a push factor, and is also a reason for seeking to change the company. If we look at a leading UK company such as Marks and Spencer,
and the time at which they decided to move into the international arena, we may argue that it was a combination of the two, but only a result of pull
factors, attractions that they could not resist. If we look at the way the company has progressed then we will see some very clearer trends. A strategy for organic
internal growth, creating new ideas rather then buying them in, and dealing directly with producers in order to give good quality to the consumer. These were the core competences of
the company. If we look more closely at this company we can see that the current position has been led to through the history of the company. The organisation
here is well known to most shoppers. However, in terms of an employer it has also received many accolades. For example, in 1997 it was awarded The Queens Award For
Export Achievement, in 2000 awards gained included The Queens Award For Enterprise Innovation, Employer of the Year in the large company category for parents at work and Awards for Excellence
from BiTC relating to business and the community (Marks and Spencer, 2002). Therefore, when we look at the history, we also need to consider that there is a very different
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