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Essay / Research Paper Abstract
A 5 page paper discussing the iPod's journey through the product life cycle to reach its current maturity stage. Apple has managed iPod's product life cycle masterfully. It controlled every aspect during the high-growth, high-revenue stages, opening the way to third party product and service providers only after the iPod reached maturity. The efforts of these outside entities will assist Apple in keeping the iPod out of the decline stage of its life cycle for some time to come. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmktgiPod.rtf
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Unformatted sample text from the term paper:
Steve Jobs had a silicon chip that was intriguing but he knew of no practical use for it. He created one. As a "typical" entrepreneur, Steve Jobs was
and still is known as an innovative visionary (Jung and Sosik, 2006), but he brought no particular management or leadership skills to the new company that would grow around that
first chip no one knew quite what to do with. Jobs was forced out of Apple in 1985 but was asked to return in 1997 as the companys future
was far from certain. The iProducts In the interim, the visionary side of Jobs has marshaled the iPod, iTunes and the iPhone (McQueen
and McLaughlin, 2007), driving Apples stock price from $7 when he returned to well over $100 and now $89, even after the convulsions of the Dow in the wake of
the Wall Street meltdown. On returned to Apple in 1997, Jobs walked in, took a seat, and said, "O.K., tell me whats wrong
with this place" (Burrows, Grover and Green, 2006). Cutting short a few mumbled responses from some of the companys directors, Jobs said, "Its the products! So whats wrong with
the products? Again, executives began offering some answers. Jobs cut them off. The products SUCK! he roared" (Burrows, Grover and Green, 2006). And then Jobs set about changing that
business-ending condition. Only six weeks after 9/11 and at the beginning of the recession that followed its terrorist attacks on America, Apple introduced
the first iPod on October 23, 2001 (Weisbein, 2008). This was preceded by several years of intense confrontation between the music recording industry and virtually everyone with access to
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