Here is the synopsis of our sample research paper on Marketing the Q1 Handheld Device
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Essay / Research Paper Abstract
This 6 page paper examines the Q1. A marketing plan is discerned. Market segmentation is discussed. Bibliography lists 3 sources.
Page Count:
6 pages (~225 words per page)
File: RT13_SA643Q1.rtf
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Unformatted sample text from the term paper:
handheld is like it sounds: one can hold it in their hands. The device is good for surfing, watching videos, writing an email or reviewing basic documents (Cheng, 2006). While
the Q1 seems to be a good idea, there is a lot of competition and a lot of criticism in terms of its design and functionality. It sells for slightly
more than one thousand dollars (Cheng, 2006). The price tag is a bit steep for the average market, but is really not much more expensive than similar offerings. Of course,
for that price one might be better off with a larger device, but part of the charm is its compact nature. In other words, while there are better products for
the money, the portability of the product is a decided factor. People can take the computer with them to the beach, the ball park, to work or to school. OBrien
(2006) reports that this is a part and parcel of Samsungs Origami project, which is one that has the goal of reducing the size of the laptop in an effort
to redefine it. It does seem that the Q1 redefines the laptop as it is a full-fledge computer and different from an ordinary hand-held device at the same time. Samsung
is going into uncharted territory, but only to an extent. The Palm Pilot of course is something that many people find they cannot live without. Yet, the Q1 has its
critics and many do not see it as a viable alternative to the laptop or desktop computer. They see it more like a Palm Pilot and with the price tag,
some wonder if it is really worthwhile. Yet, it is in some ways more than a mere computer or handheld device. Patrick Pavel calls the Q1 both an entertainment device
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