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Essay / Research Paper Abstract
A 7 page paper creating a product and a marketing plan for the VROD-H, a hydrogen-cell Harley-Davidson motorcycle based on its 1130 cc motor developed for the VROD series. EPA and California emissions requirements for motorcycles become much more stringent in 2008 and again in 2010; the product will be marketed first in California because of that state's existing and still-developing "hydrogen highway." Bibliography lists 4 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSmktgHarHyd.rtf
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Unformatted sample text from the term paper:
With mergers and acquisitions and greater pressures to grow faster than ever, there are fewer numbers of truly old companies in the United States. Celebrating
its 100th birthday in 2003, Harley-Davidson has avoided - though narrowly at times - becoming a statistic of a great American company that no longer exists. One of the
secrets to its success has been in innovation and continuing to appeal to its loyal following. The purpose here is to plan the
marketing of its newest addition, a hydrogen fuel cell motorcycle. This product is based on Harleys "new 1130 cc motor that was developed for the VROD series" and will
be known as the VROD-H. The leading purpose of alternative-fuel vehicles is to allow owners to move away from petroleum-based fuels and to lessen the environmental burden created by
them. Motorcycles are inherently far more fuel-efficient than cars, but the same principles apply nonetheless. The new product will be developed first for the California market, in part
because of its more stringent regulations and in part because of its high availability of hydrogen fueling stations. Alternative-Fuel Vehicles and First-Mover Advantage
Currently there is no commercially-produced motorcycle operating on hydrogen fuel. After years of trial and error, however, there are several commercially successful cars operating on alternative fuel systems.
Toyotas Prius is the first hybrid car to find commercial success; Hondas hybrid also is making inroads, and Chevrolets plug-in hybrid Volt will be
introduced in 2010. Others were available in advance of the Prius of course, but they were cumbersome and oppressively expensive to buy. They also did not have the
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