Here is the synopsis of our sample research paper on Marketing the Great Western. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper is a marketing plan for a hotel in Queensland Australia that houses an indoor rodeo and wants to increase attendance and income from bull riding events. The paper looks at the environment, creates some marketing objectives and then proposes a marketing strategy. The bibliography cites 5 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEgwestern1.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
considers how, by expanding the potential target market and the use of dinner packages offered to tourists and offering a loyalty scheme to regular visitors the level of attendance and
level spent of food and drink can be increased. Table of Contents 1. INTRODUCTION 2
2. THE ENVIRONMENT 3 2.1 SWOT Anlysis 3 3. MARKETING OBJECTIVES 5 4. MARKETING STRATEGIES 7 4.1 The Marketing of Packages 7 4.2 A Loyalty Scheme 9 4.3 Radio Advertising 9 5. CONTINGENCY PLAN 10 6. RECOMMENDATIONS 11 REFERENCES 12
1. Introduction In 1862 one of the oldest hotels that currently trade at 39 Stanley Street, Rockhampton, Queensland was established. The Great Western passed trough several sets
of hands the hotel was bought in 2003 by Lee Kernaghan, the well known country singer and David Welsh. The hotel is now a tourist attraction, based on Australian culture
and with country evenings there is an increasing level of clientele. One of the main competitive advantages is that of the indoor rodeo. In addition to the indoor rodeo there
are five bars and a gift shop. The indoor rodeo has a great deal of potential, currently it is being used once a month for the "The Toyota Extreme
Superbull Bullriding Series", the level of attendance it at roughly two thirds of the full capacity of 3,000 and currently the only income this creates is with the food and
drink sales from the attendees as the $2.50 share from each ticket sale of $15 covers only the cost of hosting the event. It is apparent that with the
under capacity of this venue and as such as under performance in income production from with this monthly event may be enhanced. The purpose of this report is to consider
...