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Essay / Research Paper Abstract
This 8 page paper considers how marketing o the internet can take place, The paper begins by considering the market itself, its’ development and future potential of e-commerce. The paper then looks at the opportunities it presents and how it need to market in order to fit in with the purchasing models that are emerging. The bibliography cites 9 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEmrkint.rtf
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Unformatted sample text from the term paper:
first two of these model requires active marketing to take place, and it is here that there is a great deal of confusion, marketing on the internet is new and
no set models have been developed. E-commerce became inevitable once the internet became established. It was only a matter of time until
the commercial potential of electronic trade became apparent and ways in which to exploit it would be discovered and developed. The advent of the Internet was not a planned event,
it started as a United States Government defence project in 1969 by the name of ARPANET (Maitra, 1982). When first becoming operational this was aimed at communication between government departments
and academics (Newsweek, 1999). On its own this innovation would not have been sufficient to be the precursor to electronic commerce. Then about four years later software for personal computers
became available. This software heralded the entrance of Bill Gates to the technological world, as he was a co-author of this programme (Newsweek, 1999). The next step was by the
National Science Foundation (NSF) another United State federal agency, in the late 1980s, they brought together networking using the technology developed as a result of ARPANET (Maitra, 1982).
The interest in trading electronically was encouraged by announcements of proprietary networks by such companies as AT&T, Microsoft, Novell and Lotus. Many of the networks were still visions, not existing
yet in reality. Still only visions and projects under development of how the future of electronic trade may work (Bottoms, 1995). The Internet itself was not the catalyst, but an
interface which sits on the Internet, that of the World Wide Web (WWW). This made communication for selling proposes simpler, and with the introduction of straightforward easy to you web
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