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Essay / Research Paper Abstract
This 7 page paper represents a case study in marketing a fictitious product called The Weather Watch. Many aspects of marketing are discussed including target markets, packaging, shipping and calculating profit. The four Ps are discussed as well.
Bibliography lists 3 sources.
Page Count:
7 pages (~225 words per page)
File: RT13_SA150WW.rtf
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Unformatted sample text from the term paper:
and easy to market. The name of such a product might be the Weather Watch. This newly created watch tells time with the help of a sensor that hooks up
to the atomic clock located in Colorado. Thus, there is no winding or setting or battery to worry about. Such watches are currently on the market, but the weather
watch has the capability of predicting the weather. It has a sensor to note the drop in barometric pressure and will provide an alert to its owner if a
thunderstorm is approaching. Again, such technology is utilized but mostly for larger clocks. The weather watch tells time digitally and also provides the current temperature as well as an alarm
if a storm is coming. The technology is known to be reliable. For example, a quick drop in barometric pressure generally signifies disturbances nearby, as well as showers
of short duration ("The Weather, " 2001). The watch might flash a lightening bolt or sound an alarm, dependent on the choice of the owner, in order to indicate possible
thunderstorm activity. A slow but steady drop in barometric pressure generally suggests persistent bad weather (2001) and this might be indicative of a major storm. Thus, the watch would
have another indicator to alert the owner. It would know the temperature and so would be able to predict either rain or snow; a snowflake icon would appear if
snow is predicted and a raindrop or lightening bolt for rain. II. Discussion The Weather Watch would be packaged in a plastic box with primary colors in
a plaid design. The watch itself would come in either blue, yellow or red to appeal to teenagers. A student writing on this subject would probably suggest that the market
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