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Essay / Research Paper Abstract
A 3 page review of the factors that are critical in product success. This paper emphasizes that while product design is important, effective marketing is a critical component of effectively placing a product in the hands of the consumer.
Page Count:
3 pages (~225 words per page)
File: AM2_PPmrktFireAlarm.rtf
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Unformatted sample text from the term paper:
Marketing any product requires a well-thought-out strategy. That strategy, at least initially, centers
around the attributes of the particular product. Remote control fire alarms, for example, are an innovative new business idea involving the sale and distribution of fire alarms that can
be tested remotely. For large businesses in particular remote control fire alarms offer astronomical savings in terms of the time it takes to insure that the hundreds of fire
alarms that these businesses have in place are fully operational. Marketing, however, is much more than just an emphasis of a products superiority. For proper decision making to
be made in regard to market strategy the demographics of the potential consumer in particular. The literature is replete with examples of how
product design is not necessarily the determining factor in product success. In "Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness", Eric M. Olson, Orville
C. Walker, Jr. and Robert W. Ruekert explore the effectiveness of the teamwork concept in the design, development and marketing of company products. They investigate cross-functional interaction between marketing
and sales personnel and other specialist involved in a company and conclude that without marketing even the best of products can fail. To
effectively market the remote control fire alarms first a consideration of the community in which that marketing will occur is necessitated. Those promoting this product are contemplating establishing their
first storefront in a medium-sized Midwestern city, Podunk Missouri. The business will target both area residents and launch an aggressive Internet advertising campaign targeting businesses of a specific size or
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