Here is the synopsis of our sample research paper on Marketing of PETsMART. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
5 pages in length. The writer discusses various aspects of PETsMART's marketing program, including pricing, advertising, promotions and product line. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: LM1_TLCpMart.doc
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Unformatted sample text from the term paper:
five more locations throughout Arizona, Colorado and Texas. This tremendous growth has continued up until today, where the company showed a net profit of twenty point six million dollars
at the close of 1997. PETsMARTs has also branched out to international recognition and plans to continue such massive expansion well into the twenty-first century (Anonymous www.petsmart.com). PETsMARTs target
consumer is the pet owner. From fish to ferrets, dogs to cats and practically everything in between, PETsMART caters to those who choose to provide well for their companion
animals. The companys inventory includes food, training supplies, books, apparel, toys, grooming needs and just about anything a pet owner could want for a pampered pet. Their competitive
rates and welcoming warehouse-style stores allow the target consumer to find everything necessary to raise a happy, healthy companion. PETsMARTs comprehensive goal is "to be the most caring, complete,
exciting and value-oriented source for all pet food, supplies and services" (Anonymous petsmart.com). PETsMART has long held a solid focus upon just what the company wanted to represent within the
pet supply industry. Working diligently to achieve and maintain a sound and respected operation, PETsMART has always endeavored to be the "dominant provider of pet food, supplies and services
in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the company also looks within and attempts to make
its employees feel as though they can be proud to work for PETsMART. Indeed, it strives to be "an enjoyable, challenging and rewarding place to work" (Anonymous petsmart.com).
Coupled with the knowledge of how to satisfy both its target consumer and its employees, PETsMART also makes a point of remaining a "good corporate citizen" (Anonymous petsmart.com) by continually
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