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Essay / Research Paper Abstract
A 7 page paper which discusses the relevance, as well as the
negative and positive factors of marketing in the National Health Service. Bibliography
lists 10 sources.
Page Count:
7 pages (~225 words per page)
File: JR7_RAhlthmk.rtf
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Unformatted sample text from the term paper:
all industries, the health care industry as well. In the health care industry there is normally a great deal of competition and a great deal of confusion, on the part
of the average consumer. Because of these conditions many believe that proper marketing can help alleviate some of the confusion, and put one, or another, health car provider at an
advantage. This is clearly the case in America where marketing seems to latch on to every industry known to man. In Europe and other places, however, such marketing strategies are
perhaps not nearly as aggressive or imperative. They are, however, coming into their own and being seen as a hope for the industry of health care. In the National Health
Service, which is predominantly based out of the UK, we find more and more interest in marketing for several reasons. In the following paper we examine the pursuit of marketing,
first discussing its relevance, and then presenting an examination of the positive and negative factors involved in marketing the National Health Service. Relevance of Marketing As American citizens
most would argue that without marketing one cannot expect their business, whatever the business, to do well in such a competitive world. And, in truth, the world of industry, all
industries, is expected to only become more complex and more competitive. Without proper and successful marketing one cannot expect to survive in industry, much less make a profit. In the
medical industry everything from simple drugs to promotion of hospitals and health coverage is marketed in the hopes of getting the attention of the consumer. And, bearing in mind that
America is a nation of consumers, it comes as no surprise that this much focus is placed on marketing in the health industry. We must, however, understand that regions
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