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Essay / Research Paper Abstract
This 6 page paper considers why marketing needs to different in developed, developing and under developed countries. Looking at the United Kingdom, Turkey and Sudan the paper outlines the types of products, legal and general environment, the promotion of the products, the price sensitivity and the ability to distribute a product in the country. The bibliography cites 6 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEdevcou.rtf
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Unformatted sample text from the term paper:
to determine the way that the product is developed and presented, the style and medium for presentation of the marketing, the setting of the price as well as the systems
that may be in place for the physical distribution of the goods. In comparing three countries that are at different stages of development, the United Kingdom, a developed country, Turkey,
a developing country and Cameroon an under developed country. The United Kingdom The development of products for the United Kingdom need to reflect the developed nature
of the country. The commercial markets are mature and disposable income is relatively high. The wide choice of products means that to compete products need to develop differentiation due to
the large number of competitors in most markets. As a leading financial venture and long established trade centre the market is wide ranging and goods have been imported for
many generations. The development of products therefore face many more constraints. Developed country tend to have string regulations on the dumping of waste and the types of products that can
be marketed and to whom. Regulation is relatively high. The promotion that takes place needs to reflect the numerous segments of the market and also the wide range of
demands and communication methods. With 84.5 million radios owned and 219 AM radio stations and 431 stations in 1998, 228 television stations, and 245 internet providers (CIA, 2002), there are
a range of media in addition to a wide variety of press and a large number of billboard opportunities and even advertising on mediums such as posters on buses, bus
stops and even taxis or lorries. These later mediums are often forgotten, however, the value of these were shown when a fictitious perfume "Shelia" was advertised using only bus stop
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