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Essay / Research Paper Abstract
This 7 page report discusses developing a
marketing plan for a particular church and the fact that such an effort requires many of the
same awarenesses and insights as marketing other membership- and participation-based
organizations such as fitness clubs, college programs, even support for charities and
service organizations. The overall objective of “St. X’s” integrative marketing plan is to
increase the church’s “professing membership.” This goal has been clearly stated and the
means through which the church leaders plan to meet that goal have been outlined.
Bibliography lists 6 sources.
Page Count:
7 pages (~225 words per page)
File: D0_BWchurch.rtf
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Unformatted sample text from the term paper:
virtually any product are not necessarily about the item or service purchased. Of far greater interest to the consumer are the costs, the utility, and the popularity of any
given item . . . but not necessarily in that order. This is true in both the secular and the non-secular worlds. Shopping and consumption have become tied up
with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connected to the purchases of everything from cars to handbags to
membership and participation in certain organizations. Regardless of whether or not an individual finds that sad, an example of moral decay, or a sad commentary on the neediness of
Western society . . . it is a fact of modern life in much of the "developed" world. Developing a marketing plan for a particular church requires many of
the same awarenesses and insights as marketing other membership- and participation-based organizations such as fitness clubs, college programs, even support for charities and service organizations. The simple fact is that
a church which, for the purposes of this report will be called "Saint X" offers certain products and services that "consumers" desire for a number of reasons. Therefore, it requires
those in administrative positions to think of St. X as a product and develop an appropriate marketing plan that offers the means through which the churchs message can be spread,
its services used, and its number of "consumers" increased. Marketing for Membership The overall objective of St. Xs integrative marketing plan is to increase the churchs "professing membership." This
goal has been clearly states and the means through which the church leaders plan to meet that goal have been outlined. This requires a thorough knowledge of those "consumers" St.
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