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Essay / Research Paper Abstract
This 5 page paper outlines a plan for a company selling massage oil in the United Arab Eremites. The plan outlines 5 years growing the company to a 5% market share in the first year and achieving a 30% market share by the end of the period. The paper outlines the placement and promotions for each year alone with budgets and how the plan can be monitored and controlled. The bibliography cites 3 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEmoilUAE.rtf
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Unformatted sample text from the term paper:
30% market share by 2010, undertaken in gradual stages, gaining 5% market share by the end of 2006, 10% by the end of 2007, 15% by 2008, and 20% by
2009. The marketing will increase market share, however the growth will be larger that these figures appear as it is expected the marketing will also increase the overall market
for massage oil selling to new and existing massage oil users for competing products. The market will be grown with an aggressive marketing campaign and use of numerous distribution
channels supported with point of sale materials and the use of promotions. The first stage is to consider the 4 Ps. 2. Action Plan; The 4s Product This
has already be determined as massage oil, the basic product will remain the same, but as time goes by there may be the development of variants, with different fragrances
or aromatherapy style oils used and package sizes may be adjusted if market needs dictate. This is always a potential area of change (Hooley et al, 2003). Price The
oil will be priced at the mid range for the current market, but packaging will be used to create the appearance of a higher quality product giving the appearance of
value for money in the price, this will also help encourage retailers to stock the product with a good potential profit. Year Market Share % Action Budget
Whos responsible 2006 5% Placement; the product will initially be placed in pharmacies with the existing products and in supermarkets with the cosmetics counters. The use of traditional wholesalers
and retail distribution channels will be utilized. Promotion There will be several forms of promotion. The first will be in magazines and bill boards, telling consumers of the next
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