Here is the synopsis of our sample research paper on Marketing at Geico Direct. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 5 page overview of the marketing strategies
employed by Geico Direct. Emphasizes the careful selection of a customer base which is made possible through innovations in information systems. Points out that regardless of the cleverness of any particular ad, that ad will go nowhere without the infrastructure in place to support it. Geico Direct’s superstructure is its carefully selected
employees and the tools which those employees have at their disposal. No sources are listed.
Page Count:
5 pages (~225 words per page)
File: AM2_PPgeicoM.wps
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