Here is the synopsis of our sample research paper on Marketing at Del Monte. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 5 page paper discussing the reasons that Del Monte
cannot directly compare advertising expenditures and annual sales results. In 1999, the
company spent 20 percent more in advertising and had sales 3 percent more than in 2000.
The paper discusses market trends and positive research findings supporting the nutritional
quality of canned foods as two reasons that Del Monte needs to employ a regression
analysis of advertising-to-sales results in the short term, while realigning data collection
that will make more direct comparisons more reliable in the future. Includes 2 tables.
Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmktgDelMonte.wps
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