Here is the synopsis of our sample research paper on Marketing and The Importance of the Decision-Making Process. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper supports the idea that gathering information on target market consumer decision-making is essential to the formulation of a marketing strategy. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA841mkt.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
that allows one to create a proper marketing strategy. For example, there is attention to children when it comes to automobile marketing. Why? Children do help to make the decision
in buying a family car. This appears ludicrous on the surface. Many marketers would examine the target markets bank accounts before they would look at what their children thought of
a vehicle. Yet, research into the decision process would reveal that children did have input in terms of purchasing a family vehicle. It is not such an odd notion. After
all, children do often shop for automobiles with their parents. When the whole family takes the test drive, the childrens remarks probably weigh in with the parents. It is human
nature. Yet, the idea that all automobiles should be marketed to children would never work. Hence, attention to demographics and decision-making processes are important factors. Clearly, when devising a
marketing strategy, the knowledge of demographics is critical. Yet, that is just one part of the picture. After all, it is the case that the decision-making process is tied to
a number of factors. All industries are affected by developments in the larger environment (Nijssen & Frambach, 2001). For example, with the current downturn in the stock market, people
are changing all of their habits. They may be less inclined to make decisions about large purchases. They have put their lives on hold. Understanding demographics does not help marketing
in a negative economic environment. Thus, one has to look beyond that approach and hone in on decision-making at the point of analysis. That is, the information must be timely.
Six types of macro-developments are demographic, economic, technological, socio-cultural, legal-political and physical (Nijssen & Frambach, 2001). In the context of gathering information about target market consumer decision-making, one can see
...