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Essay / Research Paper Abstract
This 9 page paper looks at the concept of marketing on the internet, looking at how it takes place the advantages and disadvantages and how it differs from traditional marketing. The second part of the paper then looks at the process of making a purchase and draws a flow diagram, to illustrate the purchase. The bibliography cites 3 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEinprocess.rtf
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Unformatted sample text from the term paper:
of the existence of those products and where, as well as how, they can purchase them. For the majority of companies this means that they need to undertake marketing, as
this will both inform customers as well as facilitate a purchase, providing a motivation as well as information regarding purchases. In recent years the Internet has become an increasingly important
medium for this type of communication for a number of reasons. The increasing level of individuals who utilize the Internet means that Internet marketing is likely to be able to
reach a broad and increasing audience. The profile of Internet users may be divergent, that in many instances there will be an over there is the disproportionate use of the
Internet by higher and upper middle earners (Chaffey, 2007), which are most likely to be the target market for the companys products. The use of
the Internet as a medium for promotion can be can be highly effective. The starting point for any company wishing to have a presence on the Internet is the development
of a website. Marketing on a website to may have two purposes, the first main purposes is as a marketing tool only. Where used for promotion only a company website
will act as a promotion tool, giving out information out about the company, promoting the brand, company image as well as the products. Where a website is used only for
promotional purposes it is advisable that the website contains details of the locations of retailers that stock the products, complimented by the provision of a search facility so customers can
find the location of their nearest stockist (Ktler and Keller, 2008). The second approach to marketing on the Internet is the promotion of sales, by utilizing the Internet
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