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Essay / Research Paper Abstract
This 4 page paper looks at television ads and other marketing of health care products. The paper argues that they are more negative than positive. Specific examples are provided. Bibliography list 3 sources.
Page Count:
4 pages (~225 words per page)
File: RT13_SA840mkt.rtf
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Unformatted sample text from the term paper:
patients even demand that their physicians prescribe drugs that they have seen advertise on television. Other advertisements go to health care and politics. The political campaigns, particularly as the presidential
election heats up, reference the point that there are many people who are uninsured. Solutions are often included in the sound bytes, but the ideas do not necessarily make a
significant impact on the system. In addition to these obvious points, there are other facets of health care that see advertisements such as the promotion of specific hospitals. One
good example of a hospital advertisement is a cancer hospital where the central figure had been told she only had two months to live. However, she found this wonderful hospital
that made her feel better as their physicians claimed that nothing they saw said she had a specific amount of time to live. Similarly, there are advertisements for end of
life care such a Calvary. Calvary is a hospital that provides palliative care for cancer patients ("Calvary Hospital," 2008). These types of ads that appear on television, on the radio
and even other media sources are positive on some level. After all, they convey important information for people. Specific hospitals provide some people with more knowledge than they may have
had in the past. On the other hand, as they say, too much knowledge can be dangerous. Physicians are often dismayed when patients come in with questions related to a
marketing scheme that really may not be relative to their situation. Also, some of the commercials may give seriously ill patients false hope. It should first be said that
there are many good stories that come from these situations. For example, Tia Clarke writes: "Shortly after, on a fateful Saturday morning at 2 a.m., I saw a commercial on
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