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Essay / Research Paper Abstract
Using an extended marketing model this 7 page paper produces a marketing plan for an entertainment service selling films that can be downloaded on the internet. The paper identified the target market and the marketing message and then considers how the message can be most effectively communicated and then how customer loyalty maybe gained and retained. The bibliography cites 3 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEfilminter.rtf
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Unformatted sample text from the term paper:
way that the marketing message can be sent in a cost effective manner to those customers in order to initiate sales and then create loyalty and repeat purchases and to
use those customers to add more value. In this paper we will look at the provision of on online film service, selling the right to watch films, or television
series for a set fee, for a set period of time. This may be seen as similar to the idea of renting DVDs, but with the online connection omitting the
need for the physical DVD. The first stage is to look at the current market place. The demand for rental films is increasing as the development of companies such
as Netflix and Blockbuster offer online services, so that customers can rent DVDs by post, never having to leave their homes, and tell the company what films they want to
watch through an internet web page. The desire to watch films, and also television series at home, on demand has been seen with many other technologies, from the video
and DVD recorder to the TIVO. However, when it comes to the use of home recorders there is the constraint that the films have to be aired, there is
a great demand for films and programs that have not yet seen the rights sold for television and may not yet be released on DVD, or for films that are
not currently being shown. This is where and why the DVD rental market exists. The market for this entertainment services will be consumers that have an interest in films
and want to see films soon after they will be released, They will also be users that have high speed internet connections, mainly those with broadband connections. The users are
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