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Essay / Research Paper Abstract
An 18 page paper addressing marketing considerations for a Cisco wireless router. The paper provides a market analysis; company analysis; value proposition; and marketing strategies. Includes an outline and executive summary. Bibliography lists 11 sources.
Page Count:
18 pages (~225 words per page)
File: CC6_KSmktgRoutr.rtf
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Unformatted sample text from the term paper:
III. Market Analysis A. Physical Infrastructure 1. Network Protocol 2. Network Components
B. Developments in Web Development C. Globalization IV. Company Analysis A.
History B. Product quality C. Industry leader D. Relationship
marketing E. Certification programs V. Value Proposition A. Function
B. Market Segment Benefits 1. Big Business 2. Education
3. Home users 4. Retailers VI. Marketing Strategy A. Positioning
B. Product or Service Attributes C. Distribution D. Promotion
1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies
4. Trade Shows VII. Conclusion 1.0 Executive Summary Virtually every "wired" network that exists today has the
ability to "go wireless" by virtue of replacing the systems router(s) and adding adapter cards to the computers on the network. The trend today is toward wireless networks, of
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