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Essay / Research Paper Abstract
This 12 page paper considers the scenario of a youth band that has the aim of touring the United States. The paper considers how information may be extracted from surveys to assess potential locations for both target audiences and potential sponsors. The paper then considers how the data may be analysed, how the contacts should be made and methods of marketing. The paper also considers the potential problems with the use of secondary data and consider how further research may be undertaken. The bibliography cites 6 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEmarvol.rtf
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Unformatted sample text from the term paper:
there are two targets, the need to identify a potential auricle to hear a youth music groups when the travel to the US, and secondly the potential parties that may
be willing to sponsor that trip. In a fictional survey that has been undertaken it is possible to identify the different variables which will be of interest to the band.
In knowing where those with the correct variables live and their habits it is possible to market to them, either the tour tickets or to approach them for sponsorship.
There are several different categories that need to be examined. These can be considered individually. To start using any data there needs to be some basic criteria set down,. As
one of the important items for the band will be the location of the potential tour areas, the data used will need to be sorted geographically. This will mean that
data should be sorted by both state and also town or nearest town. When it is considered that the entire UK is slightly smaller than the State of Oregon (CIA,
2003), the importance of this factor can be appreciated. The geographic location may be used to group survey respondents with similar profiles together. The importance of this variable means
it should be present at the beginning, but will not be used until the analysis of the results. There are also other categories that need to be considered. The
type of music that is preferred is may be of benefit both in identifying a potential audiences as well as in the way the music is put tighter. The band
that will be travelling to the United States has a wide variety of music, from a Caribbean steel drums to jazz and rock. By identifying the tastes of music the
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