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Essay / Research Paper Abstract
This 8 page paper looks at the way a collage or university may market a new course to the existing students with close attention paid to the communication mix and the way that the marketing objectives are determined. The example used is a course to teach research skills. The bibliography cites 6 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEunicors.rtf
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Unformatted sample text from the term paper:
in order to ensure the target market will know it exists, and are able to take up the course. In this paper we will consider the development of a course
to teach students research skills. This is a course that will be useful to any student that will be undertaking work which will require them to find out information for
themselves, so this is a skill useful to all degree students, but it will be targeted at student in their last couple of years when the research skills will be
needed to most with the need to undertake final year projects or dissertations depending on the course they are following. The course will be taught in the library, near
to the research resources and will not be targeted at any particular subject; instead it will be targeted purely as the different types of research methods and skills that the
student will be able to use, regardless of their chosen subjects. This paper will consider how the course can be marketed and targets by which it can be measured will
be set. 2. Communications Mix It has been well known for a long time that it is not a product
that sells, but a perception. The consumer does not buy the goods, but the benefits the goods bring, Kotler (2003) argues that for any goods or services purchased it is
the facility that it gives the user that is the motivation. For example, people do not buy a hotel room, they buy a place to sleep, just as they did
not buy a drill, they buy the ability to make hole, just as a meal is bought to satisfy a hunger or to meet needs such as social requirements. The
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